Steve Jobs on Focus

Why you need the 30 per cent rule

We live in
an age of distraction. 

Never-ending notifications,
instantaneous communication, and
easy access to
endless information. 

Fear of missing out
moves us
motivates us
to try
to do everything
that our minds and
hearts desire.

But as you move
from one shiny object
to another,
you'll slowly discover
a fundamental truth:

You can't do everything. 

And if you try,
you won't do anything well.


Steve Jobs Used the 30 Percent Rule to Bring Apple Back From the Dead (It'll Work for You, Too)

By focusing on the best of the best, Jobs transformed Apple into one of the most valuable companies in the world.

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