What is 'Product-Market Fit' (PMF)?
"What is 'Product-Market Fit' ( #PMF )? Foremost, we must not confuse PMF with Problem-Market Fit (aka Problem-Solution Fit). Problem-Market Fit is "achieved when you had identified the critical pain points suffered by your target #customer segment and solved them by your product/ #solution offering, through deliberate process of #experimentation and #validation ." PMF is when “a #product being so attractive to a significant number of customers in a large #market that they recognise the problem it was intended to solve and feel compelled to purchase the product" , as coined by Andy Rachleff of Wealthfront. Once you have PMF, you can start to focus on hiring, getting more customers, finding customer #acquisition channels, optimizing #pricing , and so on. In reality, there’s usually not a sharp line of demarcation that separates the "before" from the "after". Rather, companies typically increase their level of PMF gradually. Read ar...