OYO Everywhere
Franchising isn’t new as a business model. OYO has a seductive model of renovating budget hotels, running them efficiently through technology , and marketing them directly to consumers . ~ Sean O'Neill OYO stands apart from traditional franchising in three ways: It generates most of its demand directly. Most of its customers book rooms via its mobile app. It also uses technology to wring efficiencies out of various parts of the process, from back-end reservation management to the front-end management of inventory for furniture and amenities. Lastly, Oyo focuses on the budget market, pinpointing real estate assets that could be far more profitable if run as budget hotels than in how they’re currently being used at their locations. In India, the occupancy rate of a small budget hotel in India typically increases from around 25 percent to about 65 percent within a month after joining, the company claimed . Started in 2013, Oyo claims to be the worl...
